CENTRALISED INFRASTRUCTURE

We operate a shared infrastructure across all Baltic markets, ensuring consistency and efficiency in every aspect of our operations. This includes unified management, finance powered by BI tools, centralized accounting through a single ERP system, and advanced IT platforms such as CRM, EDI, and OCR, designed to support seamless daily workflows across countries.

INTEGRATED DEMAND AND SUPPLY COORDINATION

Our demand planning is closely aligned with brand owners, ensuring transparent shipment planning and effective inventory management. This coordinated approach helps us maintain optimal stock levels and reliable delivery timelines across all markets we serve.

LOCAL EXPERTISE IN EVERY MARKET

We have dedicated teams in Latvia, Lithuania, and Estonia that are working alongside our strategic partners to manage key customer segments. This includes Key Accounts, Traditional Trade, HoReCa, Telesales, Marketing, and Brand Ambassadors, ensuring that each brand receives tailored, market-specific execution.

RELIABLE OUTSOURCED LOGISTICS

We outsource warehousing and delivery services in each Baltic country under the close supervision of our logistics managers. All providers operate under strict SLAs, ensuring high service standards, timely deliveries, and full transparency in last-mile execution.

MARKET-LEADING TALENT

We are proud to have secured some of the strongest talent in the Baltic beverage industry – professionals with a proven track record in managing complex brand portfolios. Our team knows how to deliver each brand’s minimum execution standards (MES), ensure alignment with agreed KPIs such as volume, net sales, and distribution, and plan for future growth through tailored RTM and RTC strategies.

STRATEGIC CUSTOMER COLLABORATION

Our strong relationships with modern trade partners enable effective in-store execution, including impactful displays and consumer promotions. We exchange performance data and insights with retailers to refine activation strategies and maximize trial, conversion, and in-store visibility.

DATA-DRIVEN DECISION MAKING

We use both qualitative and quantitative research tools, such as Nielsen, GfK, IWSR, and national statistics, to guide strategic decisions. Our team continuously tracks performance, sales trends, and market dynamics to adjust brand activation plans for maximum efficiency and relevance.

EXPERTISE IN ACTIVATION & EVENTS

With hands-on experience in managing BTL agencies and executing local brand activations, we bring brands to life through tastings, events, festivals, and on-trade initiatives. From PR to digital and experiential marketing, we can ensure every touchpoint reflects the brand’s identity and resonates with its audience.

INSIGHTFUL CONSUMER ENGAGEMENT

In markets where advertising is permitted, we leverage consumer data, online analytics, and brand health tracking to build awareness and deepen engagement. Using targeted digital campaigns and social media, we reach specific customer segments and track KPIs such as awareness, consideration, and trial to optimize long-term brand performance.